Managing Active EdTech & D2C Scaling Funnels

I Engineer High-Converting EdTech & D2C Growth with Direct-Response Media Buying, AI-Augmented Web & Lossless CAPI.

Performance Marketing Manager & Technical Media Buyer specializing in paid student acquisition funnels, academic course launches, institutional admissions, and high-volume D2C brands across Bangladesh & globally.

$150,000+

Managed Media Spend

440M+ / $0.29

Orgagenic Impr & Blended CPM

6,250+

Paid Student Enrollments

95–99

React Google PageSpeed

Jahangir Alam - Performance Marketing Manager & Technical Media Buyer

Battle-Tested Across Industry Leaders & High-Growth Brands

🌿 Orgagenic (D2C Skincare)
πŸŽ“ Muallimeen Academy
πŸ—£οΈ Speaker Academy
🍁 New Horizon Canadian School
⭐ InterContinental Dhaka (VIP Ops)

The Show, Don't Tell Vault

Real campaign architecture, audited ad spends, and conversion recovery metrics from live client accounts.

High-Volume D2C Media Buying & Viral Scale

Scaling Orgagenic across 495+ Campaigns: 440M+ Impressions at $0.29 CPM with $128k+ Spend

Managed enterprise-scale Meta performance media buying across 495+ campaigns for specialized skincare solutions (Melasma, Chloasma, acne care). Deployed disciplined creative testing combining native Bengali problem-agitate-solve (PAS) video hooks, UGC testimonials, and dynamic catalog ads (DPA), scaling daily budgets up to $45+/ad set with disciplined ROAS.

Managed Ad Spend
$128,000+
Blended CPM Record
$0.29
Total Impressions
440 Million+
Nationwide Unique Reach
33.8 Million+
Verified Campaign Performance & Delivery
Audited Account Data
Campaign / Architecture Status Spend / Latency ROAS / Metric Output
CBO - Broad Skincare Solutions (Melasma/Acne) ACTIVE $54,200.00 $0.28 CPM 180M+ Impr
ABO - Bengali UGC Hook & PAS Creative Testing ACTIVE $42,800.00 $0.31 CPM 145M+ Impr
DPA - Dynamic Retargeting & Catalog Sales ACTIVE $31,000.00 3.4X ROAS 115M+ Impr

Battle-Tested Growth Playbooks & Funnels

Proprietary direct-response funnels combining cultural conversion psychology, WhatsApp automation, and AI-augmented web engineering.

Language & Kids EdTech

Automated Click-to-WhatsApp Parent Lead Funnel

Engineered for Kids Spoken English. Targeted affluent mothers and education-conscious parents across tier-1 urban zones with emotional, pain-point-driven Bengali video ads.

  • 1 Emotion-led video hooks addressing early language development pain points.
  • 2 Direct-to-WhatsApp automated routing with instant course syllabus delivery.
  • 3 Lead qualification workflow enabling fast follow-up and high conversion.
βœ“ 1,100+ Qualified Leads at $0.08–$0.14 CPL
E-Learning & Course Sales

3-Tier Direct Purchase & Retargeting Engine

Built for academic study packs & digital courses at Muallimeen Academy. Combined native landing pages with Meta CAPI and GTM to track checkout events without signal loss.

  • 1 Broad Acquisition tier driving high-intent traffic to sub-second course pages.
  • 2 50%+ Video Viewers retargeting tier with student testimonial social proof.
  • 3 Dynamic cart recovery ads powered by lossless server-side purchase tracking.
βœ“ 6,250+ Paid Enrollments | 2.8X to 4.39X ROAS
Full-Stack + AI Search

AI-Augmented Full-Stack & GEO Readiness

Lightweight, mobile-first React landing pages backed by Node.js webhooks scoring 95–99 on Google PageSpeed. Structured rich JSON-LD semantic schema optimized for AI search engines.

  • 1 Sub-second mobile checkout eliminating latency and mobile bounce drop-offs.
  • 2 Dual browser & server-side tracking (Meta CAPI, GA4, Stape) with 9.2+ EMQ.
  • 3 Generative Engine Optimization (GEO) for ChatGPT, Perplexity, and Gemini.
βœ“ 95–99 PageSpeed | +25% Mobile Checkout CVR

Four Pillars of High-Performance Growth

Engineering high-converting paid media, indestructible tracking infrastructure, and AI-augmented landing page experiences.

πŸŽ“

EdTech Student Acquisition & Course Launches

Full-funnel student admission campaigns and academic course scaling engineered for maximum enrollment velocity and low cost-per-lead.

  • Click-to-WhatsApp & Messenger Funnel Automation
  • Parent & Student Demographic Targeting & Exclusions
  • Multi-Tier Retargeting (Video Viewers & Abandoned Checkout)
  • Course Launch Pacing & CBO/ABO Budget Scaling
πŸ“¦

High-Volume D2C E-Commerce Growth

Enterprise-scale Meta performance media buying delivering massive commercial volume, viral reach, and disciplined profit margins.

  • Dynamic Product Ads (DPA) & Catalog Architecture
  • Native Bengali Problem-Agitate-Solve (PAS) Video Scripting
  • UGC Video Testimonial Creative Direction & Angle Testing
  • Festive & Seasonal Flash Sale Campaign Orchestration

Server-Side Tracking & CAPI Infrastructure

Bypassing ad-blockers and iOS privacy restrictions with lossless 1st-party server containers and GTM integration.

  • Meta Conversions API (CAPI) Lossless Event Attribution
  • Google Analytics 4 (GA4) Enhanced E-commerce Tracking
  • Google Tag Manager (GTM) Server & Browser Container Setup
  • Redundant Event Deduplication & 9.2+ Event Match Quality
⚑

AI-Augmented Full-Stack & GEO Readiness

Custom React & Node.js landing pages built for extreme speed, high conversion rates, and Generative Engine Optimization.

  • Sub-Second React Landing Pages (95–99 Google PageSpeed)
  • Core Web Vitals Optimization (LCP < 1.0s, Zero Layout Shift)
  • Generative Engine Optimization (GEO) for ChatGPT & Perplexity
  • JSON-LD Semantic Entity Schema & Rich Snippet Architecture

Career Milestones & Professional Journey

Verified leadership across EdTech platforms, high-volume D2C brands, and international VIP operations.

βœ“

Digital Marketing Manager (Media Buying & CRO)

2024 – Present
Muallimeen Academy β€” Dhaka, Bangladesh EdTech & Educational Products Full-time, Hybrid
  • Own end-to-end performance marketing operations, managing $9,500+ ad spend across 100+ Meta campaigns, driving 6,250+ paid course enrollments and digital product orders.
  • Maintain consistent profitability with an average ROAS between 2.8X and 4.39X and acquisition cost of $1.44 – $2.02 via disciplined audience exclusions and retargeting tiers.
  • Deploy high-speed React course landing pages scoring 95+ on Google PageSpeed, eliminating mobile latency and maximizing checkout completion.
  • Architected complete tracking pipeline connecting Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta Conversions API (CAPI) for lossless event attribution.
βœ“

Digital Marketing Executive (Performance & Media Buying)

2025
Orgagenic β€” Dhaka, Bangladesh D2C Organic Skincare & Wellness Full-time
  • Managed enterprise-scale Meta performance media buying across 495+ campaigns with an ad spend exceeding $128,000+, driving massive commercial volume.
  • Delivered over 440 Million+ total impressions and reached 33.8 Million+ unique consumers nationwide, achieving an industry-record blended CPM of $0.29.
  • Engineered high-converting messaging and direct-order funnels for specialized skincare solutions (Melasma, Chloasma, acne care), scaling daily budgets up to $45+/ad set with disciplined ROAS.
  • Deployed disciplined creative testing combining UGC video testimonials, native Bengali problem-agitate-solve hooks, SMS/WhatsApp retargeting, and dynamic catalog ads (DPA).
βœ“

Paid Media Strategist & Lead Gen Specialist

2024 – 2025
Speaker Academy β€” Dhaka, Bangladesh Language & Kids EdTech Contract, Remote
  • Planned and executed paid social acquisition funnels for 9+ online course batches (Kids Spoken English and foundational grammar), reaching 494,000+ prospective learners with 709,000+ impressions.
  • Delivered 1,100+ qualified parent and student inquiries directly into WhatsApp and Messenger at an ultra-low Cost-Per-Result of $0.08 – $0.14, maintaining a steady sales pipeline.
  • Directed video editors to transform live classroom sessions and student milestone tests into social-proof UGC video ads that significantly reduced ad fatigue.
βœ“

Digital Media Consultant (Student Admissions)

2023 – 2024
New Horizon Canadian International School β€” Dhaka, Bangladesh K-12 English Medium Contract
  • Built full-funnel student admission campaigns (Meta Instant Forms & WhatsApp) reaching 1.2M+ affluent parents across Dhaka with over 1.5M+ impressions for seasonal enrollment.
  • Scripted video walkthroughs highlighting campus facilities, international curriculum standards, and faculty credentials to establish institutional prestige.
  • Structured inquiry tracking workflows to ensure admissions staff contacted prospective parents within minutes, improving lead-to-campus-visit conversion rates.
πŸ†

Guest Service & VIP Operations Specialist

2017 – 2024
InterContinental Dhaka β€” Dhaka, Bangladesh Luxury Hospitality & VIP Operations 7 Years Full-time
  • Managed high-touch VIP guest communications, stakeholder coordination, and international delegation protocols at a 5-star luxury brand.
  • Instilled disciplined operational agility, crisis management, executive client handling, and strict execution under high-stakes conditions.
πŸ† Formal Recognition: Awarded 2x Outstanding Performance Awards during the Australia Tour (Aug 2021) and New Zealand Tour (Sep 2021) T20 Cricket Series.
πŸ“š

Bachelor of Arts (BA) β€” Major in Bangla Literature

2011 – 2015
Sheikh Borhanuddin Post Graduate College (National University of Bangladesh)

The Direct-Response Copywriting Edge: Formal training in Bengali semantics and rhetoric provides an authentic strategic edge in native direct-response copywriting, emotional hook scripting, and cultural conversion psychology for EdTech course promotions and D2C brands.

Professional References & Testimonials

Endorsed by senior performance marketing and digital specialists in Bangladesh.

β˜…β˜…β˜…β˜…β˜…

"Jahangir is one of the rare performance media buyers who truly bridges direct-response creative psychology with technical server tracking and rapid landing page deployment. His campaign pacing and ROAS discipline on Meta are exceptional."

AR

Ashikur Rahman

Performance Marketing Lead, Govaly Β· Ex-Head of Marketing, WPPOOL

β˜…β˜…β˜…β˜…β˜…

"Having worked with Jahangir, his data rigor and ability to diagnose tracking leaks with GA4 and Meta CAPI are world-class. He doesn't just run ads; he builds predictable student acquisition and high-volume e-commerce funnels."

MR

Md. Arifur Rahman

Digital Marketing Specialist, Woori Bank Bangladesh

Professional Digital Marketing

CoderTrust Bangladesh (6-Month Intensive)

Meta Ads & CAPI Tracking

Advanced Performance Track Specialization

GA4 & GTM Server Setup

Server-Side & Browser Tracking Specialist

πŸ†

2x Outstanding Performance Awards

InterContinental Dhaka (Australia & NZ T20 Series)

Calculate Your Revenue & Tracking Leakage

Test what your brand or course is leaving on the table with under-optimized ROAS and missing iOS server attribution.

ROAS & Revenue Potential Calculator

Simulate scaling your paid media profitably without exhausting ad fatigue.

Monthly Paid Ad Spend: $5,000
Current Blended ROAS: 3.2x
Target Scale Factor: 1.8x

Projected Monthly Revenue

$33,120

Incremental Monthly Gain

+$17,120

iOS Privacy & Tracking Loss Estimator

Calculate revenue obscured by Safari ITP, iOS privacy, and missing server attribution.

Monthly Store / Course Revenue: $40,000
Estimated iOS & Mobile Web Traffic: 65%

Est. Unattributed Monthly Revenue

$9,100

Projected ROAS Boost with CAPI

+25% to +40%

Ready to Scale Your Brand or EdTech Platform?

Let's review your ad accounts, student funnels, tracking architecture, and growth bottlenecks on a 15-minute diagnostic call.

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Jahangir Alam

Direct Access to Jahangir Alam

Every campaign audit, tracking architecture, and media plan is personally designed and supervised by me. Zero junior handoffs.

Request a Free Account Audit